Teaching @Jhub London in February

I’m preparing to teach at London’s Jhub Jewish Community Startup and Coworking Space in February. Here’s the draft plan of the sessions I’m thinking of delivering, building on our tried and true @PresenTense training seminar. I’m psyched for it though, as I’ve spent some time lately refershing tools and understanding how to more effectively use things like unbounce, assistly, wufoo’s + mailchimp with auto-responder campaigns, and a few other cool things. These seminars will include lots of new stuff that we may one day be able to roll out to our global PTSchool training program (and if you haven’t signed up for our seminars in North America you should really email Naomi and do so).

If you’re in London and want to come in early February, email the Jhub folks, and get the details. I’d love to meet you, and I’m sure they would too!

The below is just a draft, as I’m going back and forth with the talented Jhub team to make it better I’d love comments and thoughts to improve.

#Day 1

09:00 – 10:00

 

Coffee and Catch Up – Meet your fellow participants! A time to have a cup of coffee (or tea) and chat before the session begins

10:00 – 12:00

Session 1: Guerrilla Web: What are the core tools that you should own as a Digital Age startupist, activist, or professional? By the end of this session you’ll possess a set of tools with which you can do almost anything you need to get your idea off the ground on the internet. This session will not explore social media. 

No prior skills necessary (besides knowing where the on/off button is).

12:00 – 13:00

Lunch – Whether you’re attending the morning or the afternoon session, join your colleagues and friends for some sustenance.

13:30 – 15:00

Session 2: Advanced Guerrilla Web: How do we know if our website is achieving its goal? How can we strive to improve our digital presence, and scientifically assess whether we’re succeeding? How can we be more sophisticated about using forms and email so that we save ourselves time? In Session 2 we’ll build on the skills we developed earlier in the morning, in order to add a layer of sophistication to how we use the internet.  You’ll conclude this session equipped with powerful tools to make your organization or initiative stand out from the crowd.

15:00 – 15:30

Tea Break – A must for any productive afternoon

15:30 – 16:30

Session 3: Resource Mapping

This session will be a time for us to further digest the morning’s fare and, together, introduce a set of online that resources that every Digital Age professional should keep close. What blogs should you be reading? Where do the best tools appear? What’re the smart college kids reading? You’ll come out with knowhow to keep yourself on the cutting edge.

16:30 – 17:00

Wind down: A time to chat informally about what we learned. 

#Day 2

09:00 – 10:00

Coffee and Catch Up – Meet your fellow participants! Aa time to have a cup of coffee (or tea) and chat before the session begins

10:00 – 12:00

Session 1: Manning the Gates: Building a community, and gaining traction online, is really all about relationships. What tools can help make your online presence as user friendly as possible? How do you reduce your workload but still maintain a top notch community engagement operation? This seminar will teach you tools for connecting to your community members by keeping them happy and close.

Prerequisites: Try to come to Day 1 if you can. If not, don’t worry, we’ll mange! 

12:00 – 13:00

Lunch – Whether you’re attending the morning or the afternoon session, join your colleagues and friends for some sustenance.

13:30 – 15:00

Session 2: Advanced Social Media: Like most people on earth (nearly!) you probably have basic facility in Facebook, and maybe even Twitter. In this session we will build on your digital knowhow to provide you with a deeper set of tools, strategies, and tactics for community and movement building online. You’ll leave this session not only having seen case studies and tools, but also a clear path to actualizing your potential in the web’s social sphere. 

Prerequisites: This sessions assumes some basic knowledge of social media. While not required, it’s particularly helpful if you attended Esther Kustanowitz’s session in December. 

15:00 – 15:30

Tea Break – A must for any productive afternoon

15:30 – 16:30

Session 3: Aftertea Freestyle

We’ll spend some time discussing your goals and challenges in the realm of social media and venture building. In the process, we’ll look for lessons that we can generalize, and tools that might be of use to the specific cases that arise. 

16:30 – 17:00

Wind down: A time to chat informally about what we learned. 

 

6 thoughts on “Teaching @Jhub London in February

  1. Robert Lakin

    Consider adding "resources", such as a set of helpful links to people who blog on very practical matters (e.g. presentations, donors, etc.). Also, it’s always good to give participants a "cheat sheet" that explains the "five things" that you should do relative to the particular topic.

    Reply
  2. Aharon Horwitz

    That’s great, thank you. I’m thinking of doing that during Session 3 on day one, currently called "resource mapping." If there are critical tools you have in mind, definitely kick them over to me as suggestions.

    Reply
  3. Robert Lakin

    You may also want to touch on better understanding stakeholders and how to create communication strategy to reach them. There are several useful frameworks that are too complicated to use and help organize discussion and thinking about stakeholders. I’ve posted them here: http://www.box.com/s/n0zb8qi1nye8stufc6au. Happy to discuss/explain as necessary.

    Reply
  4. Robert Lakin

    Consider adding "resources", such as a set of helpful links to people who blog on very practical matters (e.g. presentations, donors, etc.). Also, it’s always good to give participants a "cheat sheet" that explains the "five things" that you should do relative to the particular topic.

    Reply
  5. Aharon Horwitz

    That’s great, thank you. I’m thinking of doing that during Session 3 on day one, currently called "resource mapping." If there are critical tools you have in mind, definitely kick them over to me as suggestions.

    Reply
  6. Robert Lakin

    You may also want to touch on better understanding stakeholders and how to create communication strategy to reach them. There are several useful frameworks that are too complicated to use and help organize discussion and thinking about stakeholders. I’ve posted them here: http://www.box.com/s/n0zb8qi1nye8stufc6au. Happy to discuss/explain as necessary.

    Reply

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